These days we're starting to see waterproofing as a premium feature on many manufacturers' flagship devices, and Sony is looking to change that.
In 2015, Sony plans to make the feature a gold standard among its 2015 mid-rangers, not only its flagships. It's a nice addition, and is sure to pick up sales for the company unless other manufacturers follow suit with the trend.
Sony currently has the most waterproof device on the market, the Xperia M2 Aqua, which is rated for both IP65 and IP68 protection, allowing the device to be insusceptible to jets of water and can also be underwater for up to 30 minutes.
Source: DigiTimes
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