Posted by Lily Sheringham, Google Play team
Culture Alley developed the app Hello English to help Indians learn English through gamification, supporting over 15 dialects. More than 13 million people now use Hello English in India and around the world.
Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how they optimized the app to address challenges faced by emerging markets. Learn how they used various Google Play tools to address varying levels of connectivity and device capabilities, and improve user retention.
Learn more best practices about building for billions and watch the '10 tips to build an app for billions of users' video to get more tips. Also, get the Playbook for Developers app and stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.
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