In the next year, Google wants to bring a single, consistent user experience to every screen you own — and Android is a central part of that plan
This year's Google I/O developer conference was a massively Android-centric affair. The OS dominated the two-and-a-half-hour keynote presentation, which saw a new platform version — Android "L" — previewed to developers, alongside new form factors in Android Wear, Android Auto and Android TV.
After three years of the "Holo" visual style (yes, it's been that long), Google introduced a new design language called Material Design. The move is as significant for Google as the switch from iOS 6 to 7 for Apple, or Aero to Metro for Microsoft — not least because the new design language will pervade every screen on which users view Google's services. Needless to say, that's a lot of screens.
With Material Design, stock Android becomes much more than a bare foundation for OEMs to built atop. It's a visual style intended to present Android as a Google product with a matching personality, same as Chrome OS and Google web services. So it's fitting that as Google prepares this new design language, it's also exerting more control over Android devices, ensuring consumers actually get to see it.
Read on to find out how Google's going to repeat its Chromebook strategy in new product categories to bring "Google experience" software to a wider audience, and how it could leverage its strength in mobile to address one of Chrome OS's greatest weaknesses.
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