Google reveals how Chrome's ad-blocker will work when it goes live February 15th
Advertising is the lifeblood of Google, so the company has always had an understandably awkward relationship with ad-blocking software. Google seems to understand why people use ad-blockers, though. There are a lot of terrible ads out there, but blocking them all is bad for Google. That's why Chrome is getting an ad-blocker for "bad ads" soon, and now we know how it'll work.
Google will support the standards set forth by the Coalition for Better Ads in Chrome's ad-blocker.
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