Selasa, 26 Juni 2018

BBC Sounds app arrives to replace iPlayer Radio and attract a younger audience

The UK's most famous media institution, the BBC (British Broadcasting Corporation), seems like it's constantly in transition as it tries to maintain its tra ditional values at the same time as adapting to a new generation of viewers, listeners, and readers. As far as audio content goes, the BBC has had to supplement its live and on-demand content by releasing podcasts on other services, too.

Music streaming apps dominate with younger media consumers, so the BBC has had to come up with a new strategy which includes replacing the aging iPlayer Radio app with something a little more Generation Z.

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BBC Sounds app arrives to replace iPlayer Radio and attract a younger audience was written by the awesome tea m at Android Police.


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