Samsung has been the king of smartphones for the past four years, but have they peaked? For the first time in four years, Samsung showed a dip in their global market share. Not a huge dip, but a dip is a dip right?
Strategy Analytics released numbers for the first quarter 2014, and Samsung's global market share was 31.2%, which is down from 32.4% a year earlier in the same period. Interestingly enough, Apple also suffered the same coming in at 15.3%, down from 17.5% a year earlier. Samsung doesn't disclose how many phones they sell, but Strategy Analytics estimates they moved 89 million (up from 69.4 million last year) smartphones during the quarter, while Apple reported that they moved 43.7 million (up from 37.4 million last year). There were 285 million smartphones shipped from all manufacturers, which is up from last year's 213 million for the same period.
It seems as though it isn't one manufacturer that caused Samsung and Apple to drop. The figures show Huawai, which is the third largest OEM, even for the quarter. The 4th largest OEM, Lenovo, had a modest increase from 3.9% to 4.7%. The rest of the increases came from everyone else, which would include Motorola, HTC, Nokia, Sony, etc. That group as a whole came in at 44.1%, up from 41.5%.
source: Strategy Analytics
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