Android users and men are far less likely to make in-app mobile gaming purchases than iOS users and women

Mobile games are a major contributor to the modern gaming industry, but while many of us play them, only some users actually pay up. That is, of course, because for the most part paying is optional. The dominant pricing model these days is free-to-play games with in-app-purchases (IAP) — for instance, paying real-world dollars in order to play continuously without mandatory cool-off periods, or purchasing extra lives. In a recent report from Liftoff, a mobile app marketing platform, the agency delves into who among us is paying for mobile games, and who is refraining from dipping into their wallets. Read More Android users and men are far less likely to make in-app mobile gaming purchases than iOS users and women was written by the awesome team at Android Police. Android Match ae http://androidmatch.blogspot.com/feeds/posts/default