| Posted by Lily Sheringham, Developer Marketing at Google Play With just a few clicks, you can publish an app to Google Play and access a global audience of more than 1 billion 30 days active users. Finding success in global markets means considering how each market differs, planning for high quality localization, and tailoring your activity to the local audience. The new Going Global Playbook provides best practices and tips, with advice from developers who've successfully gone global. This guide includes advice to help you plan your approach to going global, prepare your app for new markets, take your app to market, and also include data and insights for key countries and other useful resources. This ebook joins others that we've recently published including The Building for Billions Playbook and The News Publisher Playbook. All of our ebooks are promoted in the Playbook for Developers app, which is where you can stay up to date with all the news and best practices you need to find success on Google Play.
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