Posted by Gerardo Capiel and Varouj Chitilian, Google Pay
Today's customers want to get things done faster than ever, whether they're ordering groceries or shopping for a new pair of shoes. With Google Pay, we want to ensure checkout doesn't slow them (or your conversions) down, while enhancing the customer experience at every step of the way.
Last week at Google I/O, we announced some exciting new features that do just that. We also shared the latest ways developers can use Google Pay to offer the best experiences at checkout and beyond—all available for free with our APIs. Here are some of the highlights and how you can make the most of them.
More places for customers to check out online
We've started rolling out support for checking out with Google Pay regardless of your browser or device. This means customers can pay with Google Pay on most major browsers from any device.
Enabling this functionality within your apps and sites is simple. Watch Google Pay software engineer Tony Chen do a website integration live on stage, then try it yourself using our developer docs.
But making checkout easier for your customers doesn't just apply to how they pay. Chrome Autofill helps customers fill in forms automatically, so they can speed through the entire checkout process without getting bogged down by typing. To ensure your shoppers are getting the fastest checkout experience with Chrome Autofill, we recommend you check out our new best practices guide.
We'll also be making it easier for customers to manage their payment methods in Google Pay by adding this functionality to our iOS and desktop experiences as well. The new functionality will allow people to add cards and see transactions whenever and wherever it's most convenient for them, giving you access to a new group of customers who will be able to use Google Pay within your apps and sites. It also means that customers who add cards from a laptop can use those cards with Google Pay on an iOS device. (Try it for yourself at g.co/pay/demo.)
This new functionality will be launching soon, and you can learn more about it in our Build with Google Pay session.
Mobile tickets and passes with the Google Pay API for Passes
Building off our newly-launched support for prepaid transit passes, we're now also supporting a new way for you to save and manage passes through our Google Pay API for Passes. This lets you create mobile event tickets and boarding passes that your customers can save to the Google Pay Android app. We've piloted this feature with Southwest, Fortress GB, and Ticketmaster, with more partners coming soon. Want to get on board? Sign up for more information.
Transactions come to Actions on Google
Actions on Google lets developers engage billions of users across the Google Assistant and soon Google Search, Android, and other surfaces by developing Actions and linking them with our ever-growing intents catalog. One of our sessions shows you how you can enable Google Pay in your Actions so your customers can make purchases with their Assistant across multiple surfaces, including mobile devices, Google Home, and soon, Smart Displays. Transactions are now available in Australia, Canada, Japan, France, Germany, the United States, and the United Kingdom. (We'll be bringing them to Brazil, India, Italy, and Spain soon.)
Plus, we're starting a developer preview where you can now enable transactions to sell digital content on the Google Assistant. That includes in-app purchases, subscriptions, games, experiences, and premium content.
We can't wait to see all of the creative ways you use Google Pay to amplify your business and build better checkout experiences for your customers. Be sure to check out all of our I/O sessions for more ideas, tools, and tips. In the meantime, we'll be hard at work on new features to keep making Google Pay the best experience possible—for you and your customers.
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