Starbucks promotion leak suggests a big Pokémon GO update scheduled for this week
The potential for retail partnerships with Niantic's Pokémon GO mobile game is built right into its central hook - players travel to real-world locations to catch monsters and collect items, so why not steer them to participating stores or restaurants for a little synergistic profiteering? Ubiquitous coffee house Starbucks seems to be the first business taking Niantic up on a partnership. Internal documents detailing an upcoming promotion for employees, designated for US stores but leaked by Eurogamer, offers some sweet details for players and coffee fans alike.
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