| Today Google announced Google Play Instant, a way for Android users to try games before downloading them. But that's not the only Google Play-related change that's coming. Google has confirmed that it will roll out video ads in the Play Store. The ads will roll out in beta "over the next few months", so it may be some time before you see any on your device. 
The good news is that these videos will not autoplay as you scroll through the Play Store, with Google describing them as "click-to-play video ads". Video ads aren't likely to be super exciting for most people, but it looks like Google is planning to test them in a way that shouldn't be too annoying. Not only will they not autoplay, but the video ads will clearly be labeled as ads, so you'll know exactly what you're looking at.
Android Match
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